Tuesday, October 29, 2013

Penang Based Moms Wanted for Market Research on Diapers

About three months ago, a marketing agency from Denmark, called Action Europe Copenhagen conducted casual face-to-face market research interviews with 6 Malaysian Moms in Kuala Lumpur on motherhood and diapers topics.

In early November, Action Europe Copenhagen plans to come to Malaysia again for further market research on the same topics with some Malaysian Moms. However, this time around they are going to do the interviews in one of Malaysia's charming cities, Penang. Thus, they are now in the midst of looking for two (2) Penang based Moms to participate at this market research.

The questions for the market research interviews in Penang will pretty much be the same as those asked in Kuala Lumpur's interviews the other day. In principle, the interviewers from Action Europe Copenhagen would like to gather some information on how Moms in Malaysia take care of their children in general as our ways of raising kids or babies here in Malaysia are quite different from how Europeans do e.g. who takes care of the kids on daily basis, are you a working mother or stay-at-home mother, what brands of diapers that you use, what items you normally consider when purchasing diapers for your little ones and so on. Interesting and a piece of cake for you, Moms, to answer, right?



The upcoming interviews in Penang will be held on Saturday, 2nd of November 2013 during daytime at one of the cozy restaurants inside the Hotel Equatorial Penang. Each interview (individual) session will take about 1 to 1.5 hours of time. Guaranteed, it will be fun and interesting session for you to attend - indeed some kind of market research interview that you probably have never experienced before! Trust my word on this because I did the interview with them in Kuala Lumpur too.

Here are some of the requirements for you, Moms, if you are keen to help Action Europe Copenhagen with these interviews:
  • You must be a Malaysian citizen (Chinese/Indian/Malay of race)
  • You must reside in Penang, Malaysia
  • Currently, you must ideally have a baby under 1 year old
  • You must be able to speak English (as the interviewers are Europeans)
  • You must be able to travel to the interview venue on your own

Those selected Moms who actually show up during the interview will be given cash reimbursement of RM 150 as a token of appreciation.

If you meet the above criteria and feel that you can share your motherhood story in this one-to-one short interview session on the above date, please do contact me at mywanderingstory@gmail.com before Friday, 1st of November, 2013 for further logistical arrangements.

Thank you so much and I look forward to see some Penang mothers joining these interesting interviews on the subject that you definitely know best, just like the back of your hand!

P.S. Dear readers, should you know any Moms in Penang who may fit the above criteria and be interested in joining these interviews, it would be fantastic if you could share this opportunity with them. Thanks much!

Updates: We have ended these interview sessions yesterday. Thank you to those participants who took their busy time to join the market research and also many thanks to those Moms in Penang who showed their keen interests to join us!

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