Friday, August 2, 2013

Malaysian Moms Wanted for Market Research on Diapers

Recently, I was contacted by a marketing agency from Denmark, called Action Europe Copenhagen, with regards to a market research on diapers that they are currently doing.

Action Europe Copenhagen plans to fly from Denmark all the way to Kuala Lumpur sometime this month to do a market research on diapers with 6 selected Malaysian moms. Basically, they would like to conduct casual face-to-face interviews with some mothers who live in Kuala Lumpur on how they take care of their children in general. For instance, who takes care of the kids on daily basis, are you a working mother or stay-at-home mother, what brands of diapers that you use and so on. Indeed familiar topics for you, yes?

Original photo source is here.

I have personally seen the leading questions prepared by Action Europe Copenhagen for this interview and found them really interesting and relevant to me (and any other moms with young babies!). I am sure these questions will be very easy for you to answer as they are based on your daily life dealing with your baby and his/her diapers.

The interviews will be held on 20th and 21st of August during daytime at one of the cozy restaurants inside the Hilton Kuala Lumpur Hotel. Each interview (individual) session will take about 1 to 1.5 hours of time (and trust me, it will be fun and you won't feel the time passes by during this chit-chat session!).

Now, here are some of the requirements for you, Moms, if you are keen to help Action Europe Copenhagen with these interviews:
  • You must be a Malaysian citizen (Chinese/Indian/Malay of race)
  • You must reside in Kuala Lumpur, Malaysia
  • Currently, you must ideally have a baby under 1 year old
  • You must be able to speak English (as the interviewer is a European lady)
  • You must be able to travel to the interview venue on your own

Those selected Moms who actually show up during the interview will be given cash reimbursement of RM 150 as a token of appreciation.

If you meet the above criteria and feel that you can share your motherhood story in this one-to-one short interview session on either day of the above-mentioned dates, please do contact me at before Friday, August 16th, 2013 for further logistical arrangements.

Thank you so much and I look forward to see some Malaysian mothers joining this interesting interview on the subject that you definitely know the most!

Updates: This opportunity has been closed. A lot of Moms showed their interest to join this interview; however, at the end of the day, we could only pick 6 of them due to time constraint. Thank you very much for your enthusiasm!

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